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Campaign Resources

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Tobacco Control Mass Media Resource An updated and digital Mass Media Resource (MMR), which includes hard-hitting ads that address the health effects of smoking and secondhand smoke, as well as testimonials from victims of tobacco use. more
Mass Media Communications Campaigns WLF provides technical assistance and financial support for the development, implementation and evaluation of tobacco control mass media campaigns. These campaigns may be a stand-alone intervention, encouraging smokers to quit, or may support another tobacco control policy such as smoke-free... more
Tobacco Atlas WLF and American Cancer Society are proud to present The Tobacco Atlas, third edition, online and in print. The Tobacco Atlas, Third Edition, published by the American Cancer Society and World Lung Foundation, estimates that tobacco use kills some six million people each year- more than a third... more
Tobacco Pack Warning Resource WLF provides effective pack warnings ready for use. The featured pictorial warnings have been used by countries and evaluated favorably. The images here are available at no cost, with simple licensing procedure. more