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campaign resources info
Tobacco Control Mass Media Resource
An updated and digital Mass Media Resource (MMR), which includes hard-hitting ads that address the health effects of smoking and secondhand smoke, as well as testimonials from victims of tobacco use.
Mass Media Communications Campaigns
WLF provides technical assistance and financial support for the development, implementation and evaluation of tobacco control mass media campaigns. These campaigns may be a stand-alone intervention, encouraging smokers to quit, or may support another tobacco control policy such as smoke-free...
WLF and American Cancer Society are proud to present The Tobacco Atlas, third edition, online and in print. The Tobacco Atlas, Third Edition, published by the American Cancer Society and World Lung Foundation, estimates that tobacco use kills some six million people each year- more than a third...
Tobacco Pack Warning Resource
WLF provides effective pack warnings ready for use. The featured pictorial warnings have been used by countries and evaluated favorably. The images here are available at no cost, with simple licensing procedure.
Africa Mass Media Resource
A digital Mass Media Resource (MMR) for the AFRO region, which includes evidence-based, graphic TV and radio ads that address the health effects of smoking and secondhand smoke. The ads included are easily adapted and licensed.
Afro Pack Warning Resource
WLF and the Convention Secretariat expect the Africa Graphic Pack Warning Resource, online database of images and messages, to ease access and to reduce the time and cost for governments to implement effective graphic warnings. Countries such as Burkina Faso, Chad, Kenya, Niger and South Africa...
World Lung Foundation
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