Publications & Presentations
The Tobacco Atlas, 4th Edition
Tobacco—the only consumer product proven to kill more than half of its regular users—is responsible for about six million deaths worldwide every year. One hundred million people were killed by tobacco in the 20th century. Unless effective measures are implemented to prevent young people from smoking and to help current smokers quit, tobacco will kill one billion people in the 21st century.
The latest edition of the groundbreaking
Tobacco Atlas gives shape and meaning to
statistics about tobacco use and control.
Full-color maps and graphics illustrate in a
clear and accessible format the wide range of
tobacco issues, revealing similarities and
differences between countries.
"A Modern Economic View of Tobacco Taxation" broke new ground by establishing a theoretical framework for viewing tobacco taxation as benefitting the poor. Gruber demonstrates that people may experience conflict between short-term desires and long-term goals and that this conflict leads to over-consumption of tobacco products. Since low-income individuals are more price-sensitive, raised taxes are of higher benefit to them, as taxes reduce consumption. The is available in Arabic, Chinese, Russian and Spanish on the Economics Report page.
WLF Annual Report 2010
World Lung Foundation's Annual Report and financial statements are available in the "About WLF" portion of the website. See the 2010 Annual Report
Conferences and Trainings
WLF will be teaching a course on Mass Media and
Communications from 21 –
25 May 2012 in Kuala Lumpur, Malaysia.
Participants will receive training on:
-Developing a communications plan for health organizations
-Writing professional press releases that highlight issues in public health
-Increasing advocacy through strategic communications
-Pitching health stories to the media for greater coverage