Print this Page Email this Page

Lebanon Health Communications Campaign

WLF supported the Ministry of Health of Lebanon with a campaign to educate the public around the dangers of secondhand smoke in public areas timed to coincide with the Lebanonese parliament’s consideration of the Eastern Mediterranean region's (EMRO) strongest tobacco control law.

Adapting a campaign from the WLF Mass Media Resource, freed up more financial resources for media placement, which included television and billboards. Campaign pre-testing and pre- and post-evaluation using WLF's protocol, were conducted by the Ministry's in-house research team. Lebanon's parliament later passed the law providing the region with a strong model for tobacco control.

Video




 
World Lung Foundation
61 Broadway, Suite 2800   ·  New York, NY  10006
212-542-8870 (main)   ·  info@worldlungfoundation.org
Copyright 2014, All rights reserved.

Powered by Orchid Suites
Orchid ver. 4.7.6.