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Lebanon Health Communications Campaign

WLF supported the Ministry of Health of Lebanon with a campaign to educate the public around the dangers of secondhand smoke in public areas timed to coincide with the Lebanonese parliament’s consideration of the Eastern Mediterranean region's (EMRO) strongest tobacco control law.

Adapting a campaign from the WLF Mass Media Resource, freed up more financial resources for media placement, which included television and billboards. Campaign pre-testing and pre- and post-evaluation using WLF's protocol, were conducted by the Ministry's in-house research team. Lebanon's parliament later passed the law providing the region with a strong model for tobacco control.


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