World Health Organization: MPOWER Drives Tobacco Control

WHO advances tobacco control by embracing the MPOWER framework as the structure for implementing the Framework Convention on Tobacco Control. The six evidence-based MPOWER strategies:

● Monitor tobacco use and prevention policies.
● Protect people from tobacco smoke.
● Offer help to quit tobacco use.
● Warn about the dangers of tobacco.
● Enforce bans on tobacco advertising, promotion and sponsorship.
● Raise taxes on tobacco.

To drive action forward, WHO: 

● Collected and analyzed data, and began drafting its fourth Global Tobacco Control Report, scheduled for release in 2013. 
● Continued to implement the Global Adult Tobacco Survey, which measures adult tobacco use, secondhand smoke exposure, quit attempts, and the impact of tobacco control around the world. Fourteen countries released reports since 2010.
● Advanced the goals of MPOWER with a range of activities supporting countries’ tobacco control strategies. Indicators of progress include:

o The Egyptian Ministry of Finance’s decision to alter its tobacco tax structure, creating a best- practice model being replicated in Bangladesh, India and the Philippines.
o Turkey’s leadership in creating smoke-free environments, which reflects a mix of external support and commitment by the country’s government and civil society.
o Uruguay’s invitation to WHO to collaborate in litigation involving Philip Morris International, who is pushing to undermine the country’s strong tobacco control laws. 
o The addition of nicotine replacement therapies to the WHO model list of essential medicines, which often acts as the foundation for national drug policies.