Bloomberg Initiative to Reduce Tobacco Use
WLF is one of five partners implementing the Bloomberg Initiative to Reduce Tobacco Use (BI) of Bloomberg Philanthropies, which promotes evidence-based tobacco control mass media interventions, especially in low- and middle-income countries where the burden is heaviest.
Established in 2006 by Michael Bloomberg,
philanthropist and New York City Mayor, the
Bloomberg Initiative builds in-country capacity
● Improving programs designed to help
smokers quit and to prevent children from
● Supporting public policies that reduce smoking, including taxation, preventing smuggling, re-casting tobacco’s image, and mandating smoke-free environments.
● Educating communities about the harms of tobacco and supporting tobacco control advocacy.
● Monitoring global tobacco use through rigorous research, evaluation and data collection.
In 2012 WLF distributed BI grants, as well
as funds from the Bill & Melinda Gates
Foundation, to the following
World Health Organization
The International Union Against Tuberculosis and Lung Disease (The Union)
The World Bank
WLF’s mass media campaign program
The other BI partners are the Campaign for Tobacco-Free Kids, the Centers for Disease Control and Prevention, the Johns Hopkins Bloomberg School of Public Health, the World Health Organization, and The Union.
Political Will for Tobacco
Tax policies are a proven tool for reducing tobacco use, but their implementation requires political commitment. WLF supports research demonstrating the value of tobacco taxes and is recruits fiscal policy experts to advance that work...
Convention Alliance: The Voice of Civil
Through the Framework Convention Alliance (FCA), more than 350 non-government organizations provide leadership, technical expertise, and logistical support for the Framework Convention on Tobacco Control...
Union Against Tuberculosis and Lung Disease:
Promoting Global Efforts
Committed to global lung health since its founding in 1920, The Union engages in training, technical assistance, and scientific research and funds tobacco control activities in low- and middle-income countries...
Campaigns: Hard-Hitting and Evidence-Based
Hard-hitting, visually explicit messages are one of the most effective tools available to discourage smoking, alter attitudes and behavior towards tobacco, and generate support for smoke-free environments, higher taxes, and other proven tobacco control policies...
Organization: MPOWER Drives Tobacco Control
WHO advances tobacco control by embracing the MPOWER framework as the structure for implementing the Framework Convention on Tobacco Control. The six evidence-based MPOWER strategies...