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World Lung Foundation

Year(s) :  2008, 2009
Grant Recipient Type :  NGO / Nonprofit
Budget :  $20,000-50,000
Contact Name :  Sandra Mullin, WLF
Grantor :  World Lung Foundation (WLF)
Project goal :  To use message-testing to compare the effectiveness of 10 tobacco control ads in reducing tobacco use, in 10 priority countries under the Bloomberg Initiative.
Direct Grant :  Yes

Graphic tobacco control ads message test

Key achievement to date: Data from the seven countries completed all indicate that hard-hitting, graphic tobacco control ads are most effective in motivating smokers to quit smoking.

World Lung Foundation
61 Broadway, Suite 2800   ·  New York, NY  10006
212-542-8870 (main)   ·
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