World Lung Foundation
Year(s) : 2008, 2009
Grant Recipient Type : NGO / Nonprofit
Grantor : World Lung Foundation (WLF)
Project goal : To use message-testing to compare the effectiveness of 10 tobacco control ads in reducing tobacco use, in 10 priority countries under the Bloomberg Initiative.
Direct Grant : Yes
Graphic tobacco control ads message
Key achievement to date: Data from the seven countries completed all indicate that hard-hitting, graphic tobacco control ads are most effective in motivating smokers to quit smoking.