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Department of Public Health, Government of Tamil Nadu

Year(s) :  2010
Grant Recipient Type :  Government
Grantor :  World Lung Foundation (WLF)
Direct Grant :  No

This project supports MPOWER letter goal(s): W

Key achievement to date: In 2010, the Department aired two public service announcements titled: “Dhuaan” and “Child,” which highlighted the harmful effects of secondhand smoke as well as the need for smoke-free public places including business and food establishments. According to the latest Global Adult Tobacco Survey conducted in India in 2010, 27% of adults (age 15 and above) are exposed to secondhand smoke at work. The aim of the SmokeFree Chennai project was to protect citizens from exposure to the toxic cancer-causing agents found in secondhand smoke. The campaign also informed smokers about the personal consequences of their own actions and the harm they cause others.

Major accomplishments to date:

  • The campaign aired on TV, radio and in cinemas.

World Lung Foundation
61 Broadway, Suite 2800   ·  New York, NY  10006
212-542-8870 (main)   ·
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