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National Tobacco Control Office of the Ministry of Health

Year(s) :  2010
Grant Recipient Type :  Government
Grantor :  World Lung Foundation (WLF)
Direct Grant :  No

This project supports MPOWER letter goal(s): P, W

Key achievement to date:In September, 2010, the National Tobacco Control Office, a department of the Ministry of Health, launched a campaign to encourage millions of Mexicans to stop smoking around their children. The campaign, called “Cigarettes are Eating Your Baby Alive,” graphically shows that children exposed to cigarette smoke suffer more respiratory infections, ear infections, asthma - even sudden infant death syndrome. It was launched in partnership with the state Government of Jalisco and timed with the introduction of graphic pack warnings across the country.


 
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